Welcome to NZ’s leading social agency for lead generation.

LET’S GET YOUR FACEBOOK, LINKEDIN OR INSTAGRAM ADS SMASHING OUT LEADS LIKE THEY’RE SUPPOSED TO.

Ready for more leads NOW?

Book a 20 min, no-obligation strategy chat with our Managing Partner.
Book a call

How will social ads drive leads for your business?

If you’re thinking that social ads are just for fun, fashion, food and travel... Think again.
Social lead-gen revenues are exploding around the world because it’s now become the search and buy medium of choice for over 4.48 billion consumers world-wide.
Chances are it’ll work for your business - you just haven’t found the right combination yet.

Need proof? In the last seven years we’ve tested over 135 campaigns, across 84 categories:

  • An international hotel group attracts hundreds of new booking leads a month.
  • An Australian Agri-tech brand gets hundreds of $45k+ Dairy Farmer leads every month.
  • A leading NZ financial services brand gets thousands of mortgage leads a year, worth $800M+.
  • A tourism board drives thousands of high-value Golf visitor booking leads into local businesses.
  • A small education startup gets over 80,000 new app download prospects a year.
  • A group home sales team gets warm off-the-plan leads from all-across NSW & Queensland.
  • NZ’s #1 truck brand tackles its technician skills-shortage nightmare via inbound lead-gen.
  • An online clothing retailer tips its hot-lead email database over the magic 200,000 mark.
  • An FMCG ice cream brand drives foot-traffic into supermarkets to, ‘tastetest’ over 70,000 tubs.
  • A high-tech B2B Company gets the one lead it needs (a US CEO) via hyper-personalised LinkedIn.

“We now have one of the most sophisticated tourism lead-gen funnels that I’ve seen anywhere in NZ. It’s a constant stream of high-value leads and ROI for our community”

Jane Wilson, General Manager - Love Taupō

“The Social Sugar team are the most pragmatic, concise and business-minded agency teams I’ve ever encountered. They get to the nub of the challenge quickly – and care about driving profitability as if it were their own business.”

Russ Thomas – CEO, Omni Consulting

“Social Sugar built us a profitable Facebook lead generation campaign from scratch in about 11 days – ROI has steadily improved from there. We’re thrilled.”

Rob Berman – CEO, Allergenics
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Why are social ads so powerful for lead generation?

  1. They find your hottest prospects: in NZ Facebook now reaches far more people than TV (over 4M or 79% of the entire population), so it has immense reach.
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  2. They’re still relatively cheap: Facebook’s, ‘cost per thousand’ to reach your hottest prospects can be as low as $8 - a fraction of the cost of traditional mediums like radio and TV (often over $60).
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  3. You waste far less media dollars: the ability to drill-down to your highest quality leads very quickly cuts massive media waste compared to traditional pay-nspray media.
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  4. You save massively on production: social production costs are a pittance compared to other mediums - so you can test hundreds of messages and formats to find those, ‘seams of gold’.
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  5. You get hotter leads: because we can test and tell so many different stories on social, we can educate and pre-qualify leads far more effectively, and dramatically reduce your cost to convert.
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  6. Your cost to test and prove ROI is very low: we can target just 5% or 15% of your prospect pool to start, so you can test lead-gen campaigns for a fraction of the cost of traditional campaigns.
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  7. But then you can scale leads and revenue: once you crack the code… you can dial-up to 50% or 95% of your target with a reliable sales funnel of consistent prospects, leads, sales and ROI.
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  8. Short-term sales, long-term dominance: while your campaigns are paying for themselves, you are out-positioning your competitors and building a brand with tomorrows prospects.
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Book a free 20 min strategy chat

We can get leads happening for you in weeks, not months. The first-step is a 20 min strategy chat to see if the initial fit feels right for us all:

  1. We’ll ask about your business objectives.
  2. Share with us any problems or opportunities you have a desperate desire to crack.
  3. We’ll explain briefly how our proven 10-Step Full-Funnel Lead-Gen system works.
  4. Plus, we can share practical examples that are relevant to your business or simply answer your questions.
It costs nothing to find out more.
Book a free 20 min strategy chat with our Managing Partner now.
Book a call

Real World Lead Generation Results

  • Dunkin’ Donuts

    Dunkin’ Donuts wanted to drive new leads for their ‘DD Perks’ loyalty program.

    They saw a 6x return on ad spend, a 400% increase in member acquisition and a 33% increase in revenue from DD Perks members.

  • Thin Lizzy

    Thin Lizzy wanted to recruit new members for their database to target specific seasonal tactical offers.

    DR social lead generation strategies have helped them acquire thousands of new registrations to their database with a payback time of less than one month.

  • Love Taupo

    Love Taupo wanted to find & target a large pool of mountain bike enthusiasts around NZ to educate & incentivise visitation to their world-class, ‘Great Lake Trail’.

    Achieved in excess of 8,000 leads in just under 28 days via a Direct Response Social lead generation campaign.

Brand Experience

Brands

Ready for more leads NOW?

Book a 20 min, no-obligation strategy chat with our Managing Partner.
Book a call